Acquisition Strategy

At Custom Engineering, we’re committed to driving growth and creating value through strategic acquisitions in the Aftermarket Accessories, OEM Parts & Diagnostic Tools Wholesale. Our focus is on small to medium-sized businesses (SMBs) that complement our existing strengths and align with our vision for the future.

Why Consider Partnering with Custom Engineering?

As a business owner in the automotive performance industry, you’ve invested years of hard work and passion into building your company. However, you may be facing challenges or considering new opportunities:

  • Expanding your online presence and digital marketing reach
  • Navigating technological advancements and increased automation
  • Adapting to changing supply chain dynamics
  • Meeting new sustainability requirements and regulations
  • Planning for retirement or succession
  • Seeking resources to scale and compete effectively

We understand that contemplating the sale of your business can be a complex and emotional decision. Our approach is designed to address your concerns and offer a path forward that honors your legacy while providing opportunities for growth and enhanced profitability.

The Custom Engineering Advantage

When you partner with CE Tuner for an acquisition, you gain:

  • Multi-channel online marketing: Leverage our expertise in digital marketing to expand your online presence and reach current and new customers through various channels.
  • Industry expertise: Our deep understanding of the OEM/Aftermarket Parts, Accessories and Diagnostic Tools sector ensures we recognize and appreciate the true value of your business.
  • Legacy preservation: We’re committed to maintaining the unique strengths and culture that have made your company successful.
  • Fair valuation: Our acquisition process is transparent, utilizing multiple valuation techniques to ensure a fair and competitive offer.
  • Growth resources: Access to our expanded network, technologies, and market presence to drive future growth.
  • Smooth transition: We prioritize a seamless integration process, minimizing disruption to your employees and customers.
  • Operational efficiency: Benefit from our proven strategies to streamline operations, reduce costs, and increase overall profitability.

Our Acquisition Criteria

We’re seeking businesses that:

  • Generate annual revenue between $3M and $25M
  • Have a strong market presence in niche OEM/Aftermarket Parts, accessories and diagnostic tools segments
  • Have exclusive distribution rights to some products or brands
  • Demonstrate consistent financial performance
  • Share our commitment to quality and customer service
  • Have potential for improved operational efficiency and profitability

The Acquisition Process

Our approach is designed to be straightforward, respectful, and efficient:

  • Initial discussion: We learn about your business, goals, and vision for the future.
  • Valuation: Our team conducts a thorough assessment using multiple valuation techniques.
  • Due diligence: A comprehensive review covering financial, operational, legal, and cultural aspects.
  • Deal structuring: We work together to create a deal structure that meets both parties’ needs.
  • Integration planning: Collaborative development of a detailed integration strategy, including operational improvements and marketing enhancements.
  • Closing and beyond: Seamless execution of the integration plan with ongoing performance monitoring and optimization.
  • Operational efficiency: Benefit from our proven strategies to streamline operations, reduce costs, and increase overall profitability.

Throughout this process, we prioritize open communication, confidentiality, and mutual respect.

Looking Ahead

The OEM/Aftermarket Parts, Accessories and Diagnostic Tools sector is evolving rapidly, with trends like increased automation, shifting supply chains, and growing emphasis on sustainability. By joining forces, we can navigate these changes more effectively, seize new opportunities for growth, and implement strategies to boost profitability and market reach.

If you’re considering the next chapter for your business, we invite you to start a conversation with us. Our team is ready to listen to your story, understand your goals, and explore how we might work together to create a stronger, more competitive, and more profitable company.

Reach out to discuss your business and learn more about our acquisition strategy. Your inquiry will be handled with the utmost discretion and respect, and there’s no obligation to proceed unless you’re completely comfortable.
Let’s explore how we can build something great together, enhancing your business’s performance, online presence, and long-term success.