Brandon CopperfieldFounder & CEO
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
What is Relationship Marketing?
Recently, the term relationship marketing has been growing popularity, and is being used more often than ever. This term, relationship marketing, is used to refer to everything you’re doing that develops a lifelong, strong relationship with your customers. Relationship marketing helps in building your brand awareness and makes your brand your customers best option available.
July 18, 2019Using Rich Results to Improve the eCommerce Search Experience
As Google has evolved from a simple question and answer engine into a service that can utilize machine-learning to provide the best solution for a users’ needs (especially with the introduction of RankBrain), the practice of search engine optimization has to move away from single-keyword applications into focusing on the whole user experience. Shifting away from
July 18, 2019New (Old) Realities Shaping Ecommerce: Online Shopping Trends Today and Tomorrow
The future of ecommerce has arrived. And yet, many of the “new” realities are anything but. Old problems stalk the halls — where to sell, balancing acquisition with profitability, how to build an audience, and Amazon. Staying ahead of the curve is critical, but separating fact from fad isn’t easy. As a guide, we spent the
July 18, 2019
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